Paris Baguette Scores Big with Tottenham Hotspur Partnership, Aiming for Global Market Expansion
Paris Baguette, a prominent bakery chain, has teamed up with English Premier League club Tottenham Hotspur to kickstart a bold sports marketing campaign. This strategic move is set to broaden the bakery’s reach across Europe and beyond, aiming to increase brand visibility, particularly in the UK.
Tottenham Hotspur, established in 1882, holds a rich football legacy and is backed by a passionate fan base worldwide. The team, captained by South Korean football star Son Heung-min, boasts talents like Yang Min-hyeok, James Maddison, Dejan Kulusevski, and more. This partnership allows Paris Baguette to tap into the club’s extensive following and integrate its brand into the football culture.
Currently, Paris Baguette operates over 600 outlets in 14 countries, including recent expansions in Europe, such as a new store in London’s bustling Canary Wharf. By collaborating with Tottenham Hotspur, the bakery plans to enhance its customer interactions through various campaigns. These include selling Paris Baguette Coffee at the Tottenham Hotspur Stadium and launching themed products and merchandise. Fans can look forward to exclusive breads, cakes, and desserts inspired by the football club, along with chances to win match tickets through customer events.
Paris Baguette CEO Hur Jin-soo expressed excitement about the partnership, emphasizing the opportunity to introduce their premium offerings to a wider audience. “Through this collaboration, we aim to deliver exceptional value and enjoyment to our global customers and fans,” Hur stated.
Ryan Norys, Chief Revenue Officer of Tottenham Hotspur, echoed the enthusiasm. “Partnering with Paris Baguette enriches our matchday food and beverage selection and helps us engage with our Asian fanbase through unique content,” Norys commented.
This partnership marks a significant step in Paris Baguette’s journey to cement its presence in the global market, blending the worlds of football and bakery in an innovative and delightful way.
