Country Star Lainey Wilson and Whataburger Are Cooking Up Big Surprises in 2025

Whataburger® Teams Up with Country Music Superstar Lainey Wilson

What happens when a chart-topping country star and a beloved burger chain join forces? Fans get a year packed with food, music, and surprises! Whataburger has announced Lainey Wilson as its official brand ambassador for 2025. The collaboration celebrates Whataburger’s 75th anniversary while showcasing Wilson’s bold style and deep Southern roots.

On January 28, Whataburger is kicking off the partnership with a giveaway of Wilson’s favorite menu item—a Honey Butter Chicken Biscuit. Customers can grab one for free from 6 AM to 11 AM at participating locations. No purchase is necessary, but supplies are limited to one per person. It’s the perfect way to start your day with a taste of Southern comfort.

This partnership is a natural fit for Wilson, who has loved Whataburger since her small-town Louisiana upbringing. “I’ve been rolling through Whataburger drive-thrus since I was a small-town girl with big dreams,” she said. From grabbing a quick bite after rodeos to late-night stops during her early days touring honky-tonks, Whataburger has been part of her life for years.

Lainey Wilson’s connection to Whataburger is more than nostalgic—it’s a reflection of her down-to-earth personality. She’s bringing her signature charm to the collaboration, which will feature exclusive content, special promotions, and surprise appearances throughout the year. Fans can follow @Whataburger and @LaineyWilson on social media for updates and behind-the-scenes moments.

Whataburger CEO Debbie Stroud shared her excitement, calling Wilson “genuine and daring,” qualities that resonate with the brand’s values. Together, they’re serving up a celebration of Southern hospitality, good food, and unforgettable moments.

This partnership comes at a high point in Wilson’s career. In just the past year, she co-hosted the CMA Awards, headlined the Dallas Cowboys’ Thanksgiving Halftime Show, and earned her second Grammy nomination for Best Country Album with Whirlwind. Her album debuted in the top 10 on the Billboard 200 and has been praised for its honest storytelling and genre-blending sound.

Born and raised in Baskin, Louisiana, Wilson grew up in a family that valued music, hard work, and tradition. Her father was a farmer and her mother taught school, instilling in her a strong sense of determination. Inspired by classic country legends like Dolly Parton and Lee Ann Womack, Wilson began writing songs as a teenager. She honed her craft performing at local fairs and festivals, developing a stage presence that would later captivate audiences worldwide.

Wilson’s big break came after moving to Nashville in 2011 with nothing but her guitar and a camper trailer. She played every dive bar that would have her, gradually building a following with her soulful voice and authentic lyrics. In 2021, she hit No. 1 on the charts with her breakout single “Things a Man Oughta Know,” which showcased her ability to connect deeply with listeners. The song won Song of the Year at the ACM Awards, cementing her status as a rising star.

Since then, Wilson has become a household name in country music. Her hits like “Heart Like a Truck” and “Watermelon Moonshine” have earned her multiple platinum certifications and industry accolades. She’s also shown her versatility by acting in Yellowstone and writing music for major films like Twisters. Her career continues to soar, fueled by her authenticity and talent.

Whataburger’s collaboration with Lainey Wilson promises to be a celebration of everything fans love about both icons. Whether you’re grabbing a free biscuit on January 28 or following along for the year’s surprises, this partnership is one to watch. With Southern charm, bold flavors, and unforgettable music, 2025 is set to be a standout year.

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